ROAS & Break-Even ROAS Calculator
Enter your margin, ad spend, and revenue to instantly see ROAS, break-even ROAS, net profit, and your max break-even CPA.
Enter your margin, ad spend, and revenue to instantly see ROAS, break-even ROAS, net profit, and your max break-even CPA.
3.50x
Current ROAS
1.67x
Break-even ROAS
$1,100
Net profit
$48.00
Max CPA (break-even)
Profitable — your 3.50x ROAS beats break-even of 1.67x.
Your break-even ROAS is the return on ad spend you need just to cover costs — and it's set entirely by your margin: break-even ROAS = 1 ÷ gross margin. A 60% margin means you break even at about 1.67x; a 40% margin means you need 2.5x just to stay flat. Every dollar of ROAS above that line is profit.
The matching ceiling on the buying side is your max CPA — the most you can pay per purchase before a sale stops being profitable. It equals your average order value times your margin.
Knowing your numbers is step one; finding the ads that beat them is step two. Volume Creatives' Analytics ranks your creatives by ROAS and CPA so you can scale winners and cut losers — then relaunch the winners in one click. See the performance analytics feature.
Volume Creatives surfaces winners by ROAS and CPA, then relaunches them in one click.
See Analytics →