ROAS & Break-Even ROAS Calculator
Enter your margin, ad spend, and revenue to instantly see ROAS, break-even ROAS, net profit, and your max break-even CPA.
Enter your margin, ad spend, and revenue to instantly see ROAS, break-even ROAS, net profit, and your max break-even CPA.
3.50x
Current ROAS
1.67x
Break-even ROAS
$1,100
Net profit
$48.00
Max CPA (break-even)
Profitable, your 3.50x ROAS beats break-even of 1.67x.
Your break-even ROAS is the return on ad spend you need just to cover costs, and it's set entirely by your margin: break-even ROAS = 1 ÷ gross margin. A 60% margin means you break even at about 1.67x; a 40% margin means you need 2.5x just to stay flat. Every dollar of ROAS above that line is profit.
The matching ceiling on the buying side is your max CPA, the most you can pay per purchase before a sale stops being profitable. It equals your average order value times your margin.
Knowing your numbers is step one; finding the ads that beat them is step two. Volume Creatives' Analytics ranks your creatives by ROAS and CPA so you can scale winners and cut losers, then relaunch the winners in one click. See the performance analytics feature.
Volume Creatives surfaces winners by ROAS and CPA, then relaunches them in one click.
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