Glossary
Plain-English definitions of the terms that actually move performance, from hook rate to Post-ID to break-even ROAS.
The percentage of viewers who watch the first 3 seconds of your video ad.
A measure of how effectively a creative stops users from scrolling past it.
A reference to an existing Meta post used to run ads that keep their likes and comments.
Meta's automatic creative enhancements, music, filters, text edits, auto-crop, and more.
The Meta API structure that powers flexible and multi-placement ads.
Campaign Budget Optimization vs Ad Set Budget Optimization, where the budget lives.
The period where Meta optimizes delivery before performance stabilizes.
The decline in ad performance as an audience sees the same creative too often.
An ad type where Meta auto-combines multiple assets and copy to find the best mix.
Return on ad spend, revenue generated per dollar of ad spend.
Cost per acquisition, what you pay for each conversion.
Tags added to a URL so analytics tools can attribute traffic to a specific ad.
Volume Creatives bulk-launches hundreds of Meta ads, enhancements off, naming and tracking applied automatically.
Try the launcher →