Meta ads term
What is Thumbstop Rate?
A measure of how effectively a creative stops users from scrolling past it.
Thumbstop rate is closely related to hook rate, it captures the share of people who stop scrolling and engage with the first moments of an ad. Buyers use it to compare opening seconds across creatives.
High-thumbstop creatives earn cheaper attention, which usually flows downstream into better CPMs and CPAs. Sort your performance analytics by thumbstop to find concepts worth scaling.
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