Meta ads term
What is Thumbstop Rate?
A measure of how effectively a creative stops users from scrolling past it.
Thumbstop rate is closely related to hook rate — it captures the share of people who stop scrolling and engage with the first moments of an ad. Buyers use it to compare opening seconds across creatives.
High-thumbstop creatives earn cheaper attention, which usually flows downstream into better CPMs and CPAs. Sort your performance analytics by thumbstop to find concepts worth scaling.
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