Meta ads term
What is CPA?
Cost per acquisition, what you pay for each conversion.
CPA (cost per acquisition or cost per action) is your ad spend ÷ number of conversions. Your profitable ceiling, max CPA, is roughly your average order value times your gross margin; pay more than that per purchase and the sale loses money.
Calculate your max CPA with the ROAS calculator, then find the ads beating it in Analytics.
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