Meta ads term
What is ROAS?
Return on ad spend — revenue generated per dollar of ad spend.
ROAS (return on ad spend) = revenue ÷ ad spend. A 3x ROAS means $3 back for every $1 spent. On its own it's incomplete — what matters is whether your ROAS beats your break-even ROAS, which equals 1 ÷ gross margin.
Use the free ROAS & break-even calculator to find your threshold, then sort Analytics by ROAS to scale the ads that clear it.
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