Meta ads term
What is Advantage+ Creative?
Meta's automatic creative enhancements — music, filters, text edits, auto-crop, and more.
Advantage+ creative is Meta's set of automatic enhancements that can add music, adjust brightness, rewrite text, uncrop images, and reframe video — often without explicit per-feature approval. They're applied via degrees_of_freedom_spec.creative_features_spec on the ad creative.
For brands that care about creative integrity, these are usually worth turning off. Volume Creatives opts out of every eligible feature by default and reads back the applied set so you get a verified result.
Related terms