Meta ads term
What is UTM Parameters?
Tags added to a URL so analytics tools can attribute traffic to a specific ad.
UTM parameters (utm_source, utm_medium, utm_campaign, utm_content, utm_term) are tags appended to your destination URL so Google Analytics and other tools can attribute sessions and sales to the exact ad that drove them. On Meta, dynamic placeholders like {{ad.name}} let each ad fill its own values.
Build them free with the UTM builder, and apply a template across a whole launch in Volume Creatives.