How do I turn off Advantage+ creative enhancements?
There is no longer a single master switch. Since Marketing API v22.0, each enhancement is its own opt-in or opt-out entry inside the ad creative's creative_features_spec, so you disable them per feature, per creative. In Ads Manager you toggle them individually under the creative's optimisation options; through the API you set each feature's enroll_status to OPT_OUT.
Last updated 2026-08-04
Why the single toggle disappeared
Meta retired the bundled Standard Enhancements flag in early 2025. Enhancements now live as individual keyed entries in creative_features_spec, usually wrapped by degrees_of_freedom_spec on the creative. New enhancement types are added over time, so an allow-list approach (explicitly opting out of every known feature) is safer than assuming defaults.
Opting out reliably at scale
Setting an opt-out is not the same as confirming Meta honoured it: ineligible features are stripped from the spec automatically, so what you sent and what applies can differ. Volume Creatives opts out of every eligible feature on every launched ad and then reads the creative back from Meta, so you see what was actually applied rather than assuming.
What the enhancements actually change
Image touch-ups, brightness and contrast adjustments, text improvements, uncrop and auto-crop, music, and auto-generated variations. For brands with strict creative guidelines, the auto-crop and text rewrites are usually the objectionable ones because they alter approved artwork and approved copy.
Turning every enhancement off is not automatically the right call. Some of them measurably help on some accounts. The point is that it should be your decision, verified, rather than a default applied silently.