Free templates and checklists
The documents worth having before a big launch, written out in full rather than hidden behind a form. Copy them, print them, or paste them into your own docs.
The documents worth having before a big launch, written out in full rather than hidden behind a form. Copy them, print them, or paste them into your own docs.
The 100-ad QA checklist
The checks worth running before a bulk Meta ads launch, in the order that catches the expensive mistakes first. Free, no signup, copy it into your own docs.
Open the templateA naming convention that survives 300 ads
A working Meta ad naming convention: the token vocabulary, the delimiter rules, worked examples at campaign, ad set and ad level, and the UTM mapping that keeps analytics in sync.
Open the templateAdvantage plus enhancements: keep, kill or test
Every Advantage plus creative enhancement, what it actually changes, and a keep, kill or test call for each one. Plus how to opt out through the API and verify what Meta applied.
Open the templateLaunch 100 ads with one click. Free for 7 days, no card required.
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