The documents worth having before a big launch, written out in full rather than hidden behind a form. Copy them, print them, or paste them into your own docs.
No gate, no email required. Each one is the version we use on real launches.
The checks worth running before a bulk Meta ads launch, in the order that catches the expensive mistakes first. Free, no signup, copy it into your own docs.
Open the templateA working Meta ad naming convention: the token vocabulary, the delimiter rules, worked examples at campaign, ad set and ad level, and the UTM mapping that keeps analytics in sync.
Open the templateEvery Advantage plus creative enhancement, what it actually changes, and a keep, kill or test call for each one. Plus how to opt out through the API and verify what Meta applied.
Open the templateNaming, UTMs, enhancement policy and pre-launch guardrails applied to every ad in the batch, automatically.