See exactly where Meta cuts your primary text, headline and description, with a live feed preview as you type.
Meta hard-caps ad text at 3,000 characters for primary text and 255 for headlines, but the numbers that matter are far smaller: primary text is truncated behind a See more link at roughly 125 characters, and headlines at roughly 27. Anything past those points is invisible to most people scrolling.
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Launching ads used to take my whole afternoon. Now the batch goes out in about a minute, with every enhancement turned off.
Truncation points are approximate: Meta varies them by placement, device width and font. Treat them as the safe line, not an exact one.
The hard limits are 3,000 characters of primary text, 255 for the headline and 255 for the description. The practical limits are much lower: about 125 characters of primary text and about 27 of headline show before truncation.
Not directly, and long copy works well in some verticals. What hurts is putting the hook or the offer after the cut, where most of the audience never sees it.
No. Meta varies them by placement, device width and font rendering, so treat them as a safe line rather than a precise cutoff.
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