Meta Ad Sizes & Dimensions Cheat Sheet (2026)
Every Facebook and Instagram ad size, aspect ratio, and recommended resolution by placement — in one reference.
Every Facebook and Instagram ad size, aspect ratio, and recommended resolution by placement — in one reference.
Square — 1:1
Feed, Carousel, Marketplace. The safest all-rounder.
Vertical — 4:5
Mobile Feed. Takes more screen height without being cut.
Full vertical — 9:16
Stories & Reels. Full-screen, keep text in safe zones.
Horizontal — 1.91:1
Right column, Search, In-stream, link previews.
| Placement | Ratio | Resolution | Type |
|---|---|---|---|
| Feed (Facebook & Instagram) | 1:1 or 4:5 | 1080×1080 / 1080×1350 | Image / Video |
| Stories (FB & IG) | 9:16 | 1080×1920 | Image / Video |
| Reels (FB & IG) | 9:16 | 1080×1920 | Video |
| Carousel | 1:1 | 1080×1080 | Image / Video (per card) |
| Right column (desktop) | 1.91:1 | 1200×628 | Image |
| Marketplace | 1:1 | 1080×1080 | Image / Video |
| Explore | 1:1 or 4:5 | 1080×1080 / 1080×1350 | Image / Video |
| In-stream video | 16:9 or 1:1 | 1280×720 / 1080×1080 | Video |
| Search results | 1:1 | 1080×1080 | Image / Video |
Sizes reflect Meta's current recommendations and can change — always confirm in Ads Manager. Use 1080px on the short edge as a safe minimum.
The fastest setup is to design three masters — 1:1, 4:5, and 9:16 — so one concept covers Feed, Stories, and Reels without awkward auto-crops. The size of the asset effectively dictates which placements it's eligible for.
Storing those ratios per creative is exactly what a creative library is for. When you launch, Volume Creatives reads each asset's aspect ratio and maps it to the right placements automatically — and turns off Advantage+ auto-crop so Meta doesn't reframe your creative. Read more about enhancement control.
Volume Creatives maps each creative's ratio to its eligible placements at launch.
Try the launcher →