Every Facebook and Instagram ad size, aspect ratio, and recommended resolution by placement, in one reference.
Square, 1:1
Feed, Carousel, Marketplace. The safest all-rounder.
Vertical, 4:5
Mobile Feed. Takes more screen height without being cut.
Full vertical, 9:16
Stories & Reels. Full-screen, keep text in safe zones.
Horizontal, 1.91:1
Right column, Search, In-stream, link previews.
| Placement | Ratio | Resolution | Type |
|---|---|---|---|
| Feed (Facebook & Instagram) | 1:1 or 4:5 | 1080×1080 / 1080×1350 | Image / Video |
| Stories (FB & IG) | 9:16 | 1080×1920 | Image / Video |
| Reels (FB & IG) | 9:16 | 1080×1920 | Video |
| Carousel | 1:1 | 1080×1080 | Image / Video (per card) |
| Right column (desktop) | 1.91:1 | 1200×628 | Image |
| Marketplace | 1:1 | 1080×1080 | Image / Video |
| Explore | 1:1 or 4:5 | 1080×1080 / 1080×1350 | Image / Video |
| In-stream video | 16:9 or 1:1 | 1280×720 / 1080×1080 | Video |
| Search results | 1:1 | 1080×1080 | Image / Video |
Sizes reflect Meta's current recommendations and can change, always confirm in Ads Manager. Use 1080px on the short edge as a safe minimum.
Export the right ratios, then launch them all at once
Placing every ratio you exported means a lot of ads. Volume Creatives builds and publishes the full set in one action, with Advantage plus enhancements opted out so nothing gets recropped.
Decide which placements the ad set will run
Advantage+ placements means everything: Feed, Stories, Reels, Explore, Marketplace, right column and in-stream. Manual placements let you drop the surfaces you have no asset for.
Export three masters per concept
Cut 1:1 (1080 by 1080), 4:5 (1080 by 1350) and 9:16 (1080 by 1920) from the same concept. Those three ratios cover every major placement without Meta cropping for you.
Check the safe zones on vertical
On 9:16 keep text, logos and the product out of the top and bottom bands where the profile header, caption and call to action sit. Use the table below for the rough pixel margins.
Upload each ratio to its placement group
In the ad, use placement customisation to assign the 4:5 to Feed, the 9:16 to Stories and Reels, and the 1:1 anywhere else, then confirm the preview per placement before publishing.
| Placement | Ratio | Pixels | Keep clear (rule of thumb) |
|---|---|---|---|
| Feed image or video | 4:5 | 1080 × 1350 | Whole frame shows. Keep text 5% in from the edges so nothing kisses the border. |
| Feed, square | 1:1 | 1080 × 1080 | Whole frame shows. Headline and description render below the asset, not on it. |
| Stories | 9:16 | 1080 × 1920 | Top ~14% (about 250 px) for the profile bar; bottom ~20% (about 340 px) for the CTA and reply field. |
| Reels | 9:16 | 1080 × 1920 | Top ~14% (about 250 px); bottom up to ~35% (about 670 px) for caption, CTA and audio label; a strip on the right for the action icons. |
| Carousel card | 1:1 | 1080 × 1080 | Whole card shows. Per-card headline sits under the image, so do not bake headlines into the art. |
| Right column | 1.91:1 | 1200 × 628 | Renders small on desktop only. Avoid fine text and thin product shots. |
| In-stream video | 16:9 | 1280 × 720 | Keep text off the bottom band where the progress bar and skip control overlay. |
| Explore and Marketplace | 1:1 | 1080 × 1080 | Whole frame shows in a grid thumbnail first, so the subject must read at a small size. |
Safe zone percentages are approximate. Meta's interface overlays shift with the device, the language and whether the viewer has already followed the page, so leave a little more room than the number suggests and always check the placement preview before publishing.
The fastest setup is to design three masters, 1:1, 4:5, and 9:16, so one concept covers Feed, Stories, and Reels without awkward auto-crops. The size of the asset effectively dictates which placements it's eligible for. In practice most accounts can drop the 1:1 for feed and run 4:5 there instead, because 4:5 is the tallest ratio the mobile feed shows without cropping and it occupies noticeably more of the screen than a square. Keep the 1:1 for carousels, Marketplace and anywhere a square thumbnail is what people see first. The creative size and format specs answer has the file-level details if you need them.
On Feed the whole asset is visible, so the only rule is to keep text a little in from the edges. On Stories and Reels the asset is the entire screen and Meta draws its interface on top of it: the profile name and progress bar at the top, the caption, call to action button and audio label at the bottom, and on Reels a column of like, comment and share icons down the right. A headline placed in the bottom fifth of a 9:16 frame is simply hidden behind the button. This is the single most common sizing mistake on vertical placements and it is invisible in most design tools, which show the frame without the overlay. Use the preview in Ads Manager per placement, or the ad mockup generator, to see where the interface actually lands.
Meta never rejects an ad for aspect ratio. It adapts. A square asset in a Stories slot gets letterboxed on a blurred or solid background. A 4:5 in a Reels slot gets the same treatment with even more empty space. And when Advantage+ creative enhancements are left on, Meta may crop, expand or regenerate the image to fit, which can push your logo out of frame or invent background that was never in the brief. Turning the enhancements off keeps your crops honest; supplying the right ratio per placement removes the reason for Meta to touch them at all. Read how to stop Meta editing your creatives if you have seen this happen.
Exporting one 9:16 and letting Meta crop it to 4:5 for feed loses the top and bottom of the composition, which is usually where the face or the product sits. Stretching a 600 pixel product photo up to 1080 looks acceptable in the editor and soft on a phone. Designing vertical with the headline in the lower third because that is where it sits on a poster. And uploading a 1.91:1 landscape asset to a feed ad because a blog thumbnail already existed, which gives you the smallest possible ad in the most expensive placement. Each one is a five minute fix in the design file and a lasting drag on click-through if it ships.
The ratios above apply to video as well. Beyond that, plan for muted autoplay in feed by captioning every line of speech, front-load the hook into the first three seconds, and export at 1080p in MP4 with H.264 video and AAC audio, which is the combination Meta processes most reliably. A 9:16 video for Reels should assume the bottom third is covered and put any on-screen text in the middle band, which conveniently is also where the eye lands first.
Storing those ratios per creative is exactly what a creative library is for. When you launch, Volume Creatives reads each asset's aspect ratio and maps it to the right placements automatically, and turns off Advantage+ auto-crop so Meta doesn't reframe your creative. Read more about enhancement control and the creative library.
There is no single best size because each placement wants a different shape. For Feed, 4:5 at 1080 by 1350 takes the most screen on mobile without cropping. For Stories and Reels, 9:16 at 1080 by 1920 fills the screen. 1:1 at 1080 by 1080 is the compromise that renders acceptably almost everywhere, which is why it is the default when you only have one asset.
Yes, and many accounts do. Meta will letterbox it in Stories and Reels with a blurred or solid background, and it renders natively in Feed, Explore and Marketplace. It works, but a vertical placement with a square asset floating in the middle usually underperforms a real 9:16 cut of the same concept, so treat one size for everything as a starting point rather than the plan.
Rule of thumb: keep the top 14 percent (about 250 pixels of a 1920 tall frame) clear for the profile name and progress bar, and keep the bottom 20 to 35 percent (roughly 340 to 670 pixels) clear for the caption, call to action and audio label. Reels needs more clearance at the bottom than Stories, plus a narrow strip on the right where the like, comment and share icons stack.
The old 20 percent text rule was retired in 2020, so there is no longer an automatic delivery penalty for text-heavy images. Heavy text can still hurt in practice because it reads as an ad and gets scrolled past, and it collides with the interface overlays on vertical placements. Keep text large, brief and inside the safe zone.
1080 pixels on the short edge is the practical minimum for every placement, so 1080 by 1080, 1080 by 1350 and 1080 by 1920. Exporting larger does not hurt and Meta will downscale, but it does not help either. What matters more is avoiding upscaling: a 600 pixel asset stretched to 1080 looks soft on every modern phone.
Not eligibility, but it changes how the ad looks. Meta will place any ratio anywhere the ad set allows, cropping or padding to fit. What actually decides how each placement looks is whether you assigned a matching asset through placement customisation and whether Advantage+ creative enhancements are allowed to recrop it.
Images: JPG or PNG, with a 30 MB file limit. Video: MP4 or MOV is recommended, H.264 with AAC audio, up to 4 GB. Keep video under 15 seconds for Stories and Reels ads as a rule of thumb, since the first three seconds decide whether anyone stays, and always add captions because most feed video plays muted.
Connect your ad account, drop in the creatives, and watch the batch land paused. Nothing spends until you say so.