Meta Ad Sizes & Dimensions Cheat Sheet (2026)
Every Facebook and Instagram ad size, aspect ratio, and recommended resolution by placement, in one reference.
Every Facebook and Instagram ad size, aspect ratio, and recommended resolution by placement, in one reference.
Square, 1:1
Feed, Carousel, Marketplace. The safest all-rounder.
Vertical, 4:5
Mobile Feed. Takes more screen height without being cut.
Full vertical, 9:16
Stories & Reels. Full-screen, keep text in safe zones.
Horizontal, 1.91:1
Right column, Search, In-stream, link previews.
| Placement | Ratio | Resolution | Type |
|---|---|---|---|
| Feed (Facebook & Instagram) | 1:1 or 4:5 | 1080×1080 / 1080×1350 | Image / Video |
| Stories (FB & IG) | 9:16 | 1080×1920 | Image / Video |
| Reels (FB & IG) | 9:16 | 1080×1920 | Video |
| Carousel | 1:1 | 1080×1080 | Image / Video (per card) |
| Right column (desktop) | 1.91:1 | 1200×628 | Image |
| Marketplace | 1:1 | 1080×1080 | Image / Video |
| Explore | 1:1 or 4:5 | 1080×1080 / 1080×1350 | Image / Video |
| In-stream video | 16:9 or 1:1 | 1280×720 / 1080×1080 | Video |
| Search results | 1:1 | 1080×1080 | Image / Video |
Sizes reflect Meta's current recommendations and can change, always confirm in Ads Manager. Use 1080px on the short edge as a safe minimum.
The fastest setup is to design three masters, 1:1, 4:5, and 9:16, so one concept covers Feed, Stories, and Reels without awkward auto-crops. The size of the asset effectively dictates which placements it's eligible for.
Storing those ratios per creative is exactly what a creative library is for. When you launch, Volume Creatives reads each asset's aspect ratio and maps it to the right placements automatically, and turns off Advantage+ auto-crop so Meta doesn't reframe your creative. Read more about enhancement control.
Volume Creatives maps each creative's ratio to its eligible placements at launch.
Try the launcher →