Meta Ads Cost Calculator
Enter your budget and rates to project impressions, clicks, CPC, conversions, CPA and ROAS before a dollar is spent.
Meta ad cost is driven by four numbers: CPM (what 1,000 impressions cost), CTR (how many of those impressions click), landing page conversion rate, and average order value. Budget divided by CPM gives impressions; impressions times CTR gives clicks; clicks times conversion rate gives customers. This calculator runs that chain and tells you whether the result clears break-even.